/ Built

What we’re shipping, as it lands.

Real updates from a working studio. Features we shipped, bugs we killed, experiments we ran. No filler. No quarterly recap decks. Just what landed.

/ May 2026

May 17

Chatbot jailbreak hardening

Tightened the chatbot's system prompt to refuse persona switches, "pretend you're DAN", role-play, and any attempt to leak the system prompt. Also added a chat audit log — every turn writes to the DB so we can see what…

Read →

May 16

Email reliability layer

Built a retry queue and a dead-letter outbox for every transactional email — booking confirmations, reminders, admin pings. A single Resend outage no longer means a customer never gets their confirmation. Failures land…

Read →

Placeholder screenshot — swap with a before/after of the /pricing CTA

May 15

Sticky CTA on the pricing page

The old /pricing made you scroll 2000px before you could act. That's hostile. New version: a magnetic Book-a-Call button shows up the second you land. If you came here to talk, you can talk.

Read →

May 14

Sentry is watching

Wired up Sentry across the whole stack — client, server, edge middleware. If anything breaks for a visitor, we know within 60 seconds. Source maps upload on every build so we get readable stack traces, not minified gibb…

Read →

May 12

Audited our own site like a senior dev would

Ran a full audit on the site through the lens of a senior engineer. Found 12 things to fix — security hardening, missing CTAs, observability gaps, email reliability. Fixed all 12 in three days, shipped across four PRs.…

Read →

Placeholder screenshot — swap with the Hostinger CDN settings panel

May 10

Killed the Hostinger CAPTCHA gate

Hostinger's edge was throwing a reCAPTCHA challenge at every first-time visitor. Real people were bouncing before they even saw the hero. Turned it off at the CDN layer. Site loads clean now. The lesson: your infra defa…

Read →

May 7

Admin panel that actually does the job

Built /admin — lead pipeline, booking management, customer stages, availability rules, all in one screen. No Notion. No spreadsheet. No "I'll get back to you in a few days" because something fell through the cracks. The…

Read →

May 5

The BusinessDawg chatbot is live

The dawg now answers questions in the corner. Gemini-powered. Gen Z voice. Will never quote a price — every pricing question gets punted to Book a Call. It's also instructed to say "I don't know" when it doesn't. We'd r…

Read →

May 2

Custom booking wheel, not Cal.com

Built our own booking system from scratch instead of dropping in a Cal.com embed. Five layers of double-booking protection because the worst thing a studio can do is confirm a call and then cancel it. If you book a 30-m…

Read →

/ April 2026

Apr 29

Launched businessdawg.com

We're live. Dark mode, lime accent, mascot in the corner. Flag's planted. The rest of this page is everything we've shipped since.

Read →

/ Subscribe

Get an email when we ship.

One short note when something new lands on the log. Roughly weekly. No fluff.